Fattoria Fellini Organic Cat Meat, tries to make people, who still consume animal products, reflect and understand that their actions do not match their ethics.
Most people go out of their way to help animals they see suffering, which means they already have a cruelty-free (vegan) ethic.
In other words, if they had to choose between killing an animal for food or eating a plate of beans, rice, and vegetables, the vast majority of people would choose not to kill the animal. Would you kill it with your own hands?